Fell & Sell Getting Started Guide
Everything you need to survive your first dungeon run and open your first shop.
Welcome to Fell & Sell, the roguelike where every sword you swing and skeleton you slay exists to stock your own shop. If that premise excites you — and it should — this guide will get you from zero to your first profitable sale in under an hour.
The core loop
Fell & Sell runs on a beautifully simple cycle: enter the dungeon, kill things, grab loot, escape alive, stock your shelves, set prices, serve customers, repeat. Each loop iteration should leave you slightly richer and slightly better equipped than the last. The game teaches this naturally, but understanding it consciously helps you prioritize when resources are tight.
Your first runs will feel humble. A small cabin, a few rusty items on shelves, and a dungeon entrance behind your shop. Resist the urge to rush. The early economy is forgiving enough that slow, careful progress beats greedy overextension.
Controls
The game uses standard first-person controls:
- WASD to move. Footwork matters — circling enemies reduces incoming damage and creates openings.
- Left mouse button to attack. Hold to charge heavy attacks on compatible weapons.
- Right mouse button to block or aim (weapon dependent).
- E to interact — open chests, talk to NPCs, use the Quest Board.
- Tab to open your inventory. Manage what you are carrying versus what you leave in the shop.
- Space to dodge roll. Timing your dodges is the difference between a smooth run and losing your entire unbanked haul.
- Shift to sprint. Useful for repositioning or fleeing when a fight goes bad.
Spend five minutes in the demo or the first area getting comfortable with these before committing to your first real dungeon run.
Your first dungeon run
Do not go deep on your first run. The dungeon has floors that descend as you explore. Floor 1 is manageable with starting gear. Floor 2 introduces new enemy types. Floor 3 and beyond require proper equipment.
Your goal for the first run: reach floor 2, grab everything that is not nailed down, and walk out alive. Bank everything. Do not try to push to floor 3 on your opening attempt.
Managing your haul
When you die, you lose everything you were carrying. This is the central tension of Fell & Sell. Experienced players develop a sixth sense for when to bank and when to push. A rough rule of thumb: bank whenever you are carrying more than you can afford to lose, and always bank before attempting a floor you have not cleared before.
The bank is accessible from your shop area. It is free and instant. Use it.
Opening your shop
Your shop opens automatically after your first dungeon run. The game walks you through your first pricing decision. General advice: price slightly below what you think the market will bear on first runs. You are building reputation, not maximizing margin.
The Quest Board
Stop by the Quest Board after every run. It is located near your shop and accepts expedition achievements in exchange for gold, gear, and items. Think of it as bonus income for playing the way you were going to play anyway.
Early priorities
Ranked in order of importance for your first three runs:
- Survive and bank. Gold on hand is worth more than gold in your pockets.
- Stock your shelves with a variety of items. Diversity attracts more customer types.
- Talk to the Quest Board NPC after every run.
- Upgrade one weapon slot with something from your haul or the board.
- Experiment with one pricing decision per session. Learn how customers react.
Related guides
The Dungeon Survival guide goes deeper on enemy patterns and run decision-making once you have your bearings.
The How to Make Money guide covers the full economic loop once you have inventory to work with.
The Best Starter Builds guide shows which starting configurations work best for different playstyles.
Preguntas frecuentes
Respuestas rápidas a las dudas más habituales.
What should I do on my very first run?
Clear floor 1, grab all loot, and bank before attempting floor 2. Your goal is survival and learning the controls, not maximizing profit on run one.
How do I not go bankrupt early?
Keep your starting weapon and armor until you find clear upgrades. Do not spend gold on shop decoration until you have at least 200 gold in the bank. Price items modestly at first to build customer reputation.
Should I craft or sell raw materials early?
Sell raw materials until you understand the crafting system better. Crafting is most profitable when you know which recipes have high demand and good material costs.
What happens if I die with loot?
Everything you were carrying is lost. This is why banking before dangerous runs is critical. Treat your unbanked haul as already spent gold that you have not collected yet.