Fell & Sell Pricing Guide

Pricing is the most consequential skill in Fell & Sell. A single well-priced item can fund a dungeon run. A shelf full of overpriced goods can bankrupt you in two sessions. This guide breaks down the complete pricing formula so you understand exactly what drives customer willingness to pay.

The pricing formula

Every transaction in Fell & Sell resolves through this formula:

Final Price = Base Value x (1 + Prestige Bonus) x (1 + Decoration Bonus) x Demand Multiplier x (1 - Excess Penalty)

Each variable is explained below.

Base Value

Base value is the inherent worth of an item, determined by rarity tier and item category. Weapons and armor have higher base values than raw materials. Legendary items have dramatically higher base values than common drops.

Base value is fixed — you cannot change it. Your job is to maximize every other variable.

Prestige Bonus

Prestige is your shop is reputation score, built through total sales volume over time. Every gold piece of sales contributes to prestige growth. Higher prestige means customers are generally more impressed by your shop and more willing to spend.

Prestige bonus starts at 0% and compounds upward. By the late game, prestige bonuses can reach 40-50%, effectively multiplying your income on every sale without any extra work.

Decoration Bonus

Decoration bonuses are category-specific price multipliers. A weapon display case boosts the perceived value of all weapons on your shelf. An armor stand does the same for armor.

Decoration bonuses are the fastest way to increase your effective margins. A 30% decoration bonus on a category means 30% more gold per sale in that category — and decoration bonuses stack additively within categories.

Demand Multiplier

Demand reflects the broader market. When many players are selling a particular item type, supply increases and the demand multiplier drops. When that item type is scarce, the multiplier rises.

You cannot directly see the demand multiplier, but you can observe it through sales velocity. If items that used to sell in one session now sit for three, demand has dropped. If a new item type sells instantly while others sit, demand for that type is high.

Excess Penalty

When your shop is saturated with a particular item type, each additional item of that type suffers an excess penalty. Having twelve swords on the shelf makes each new sword sell for less than the previous one.

Avoid saturation by maintaining inventory diversity. Do not flood one category. Keep multiple item types in rotation.

Practical application

Knowing the formula is one thing. Applying it daily is another.

When stocking your shop: spread inventory across categories to avoid excess penalty. Heavily decorate the categories where your inventory is heaviest. Price higher in categories where you have strong decoration bonuses — the margin is there to capture.

Between runs: check your shelf. If something has been sitting longer than usual, either reduce the price or wait for demand to naturally recover. Do not let inventory sit indefinitely — the excess penalty compounds over time.

After decoration upgrades: raise prices in the newly decorated category. Your decoration bonus has increased, which means customers will pay more without complaining. Capture that value.

Related guides

The Decoration Buffs guide has the full list of decorations and their bonuses.

The How to Sell Items guide covers market-reading tactics and pricing psychology.

The How to Make Money guide places pricing within the broader economic strategy.